How can I strengthen my brand relevancy and differentiation?
How can I extend my brand into further categories, consumers and /or occasions?
- Brand Positioning and/or Refining
- Target demographic
- Category Expansion plans
- Brand development milestones and approach
LICENSING STRATEGY & EXECUTION
Developing Category Plans, Partner Identification, Deal Negotiation & Licensee Management
U.S. CONSUMER & MARKET EXPERTISE
Articulating Brand and Product Strategy Successfully for the U.S. market