U.S. Consumer & Marketing Expertise

If you are a brand owner and you are asking yourself:

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• Am I positioning my brand/Intellectual property relevantly for the U.S. consumer

• Do I understand the U.S. Competitive landscape to differentiate my brand

• Do I have the right marketing and retail strategy to launch successfully in the U.S. market

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• Refine brand positioning

  • Identify the right U.S. consumer segment, insights and needs

  • Adjust positioning, articulate benefits to differentiate and create a relevant positioning

• Creative Development

  • If necessary develop creative brief to adjust packaging, and other relevant platforms and materials to build a sustainable relationship with consumers in the US

• Product Expansion 

  • Recommend types of products, in terms of ingredients, benefits, packaging and form to address the U.S. market