Licensing Strategy and Execution

If you are a brand owner and you are asking yourself:

​

​

​

• What is the strategic and sustainable way to expand and monetize my brand/intellectual property in terms of consumers, category and retail 

• Which are the right partners for a licensing deal

• What royalty rates and conditions should I ask when thinking about licensing

​

• Licensing Strategy and Planning

  • Translate IP's positioning, brand pillars to key categories and required product attributes​

  • Plan outlining key category expansion

  • Collaborative approach to partner and retail strategy

• Licensee Development and Management

  • Identify key licensees and retail partners​

  • Negotiate licensing deals

  • On-going licensee management

• Product Planning

  • Ensure product quality and licensor requirements​

  • Oversee stages of approval

• Forecasting

  • Develop annual business plan​

  • Track on-going performance

  • Manage royalty payments to licensor