Licensing Strategy and Execution
If you are a brand owner and you are asking yourself:
-
What is the strategic and sustainable way to expand and monetize my brand/intellectual property in terms of consumers, category and retail
-
Which are the right partners for a licensing deal
-
What royalty rates and conditions should I ask when thinking about licensing

-
Licensing Strategy and Planning
-
Translate IP's positioning, brand pillars to key categories and required product attributes
-
Plan outlining key category expansion
-
Collaborative approach to partner and retail strategy
-
-
Licensee Development and Management
-
Identify key licensees and retail partners
-
Negotiate licensing deals
-
On-going licensee management
-
-
Product Planning
-
Ensure product quality and licensor requirements
-
Oversee stages of approval
-
-
Forecasting
-
Develop annual business plan
-
Track on-going performance
-
Manage royalty payments to licensor
-