Brand Positioning & Development

If you have a brand/IP and are asking yourself:

  • What is the right consumer for my product solution

  • How can I articulate my product/service solution into a sustainable and relevant proposition for consumers

  • What is the right expansion of my product solutions into further categories

  • Brand Strategy & Positioning

    • Identify competitive landscape and key areas of opportunity

    • Identify target consumer 

    • Develop brand positioning 

  • Create milestones for brand development
    • 5 year plan outlining goals, strategies and key measures of success 

  • Category and product expansion

    • If relevant build a product expansion plan to develop brand into a sustainable business platform

  • Retail Strategy​

    • Recommend distribution approach and models (e.g. DTC, etc...)​

  • Financial projections

    • If relevant develop business plan​ for prospective investors

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