Brand Positioning & Development
If you have a brand/IP and are asking yourself:
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What is the right consumer for my product solution
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How can I articulate my product/service solution into a sustainable and relevant proposition for consumers
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What is the right expansion of my product solutions into further categories
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Brand Strategy & Positioning
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Identify competitive landscape and key areas of opportunity
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Identify target consumer
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Develop brand positioning
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- Create milestones for brand development
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5 year plan outlining goals, strategies and key measures of success
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Category and product expansion
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If relevant build a product expansion plan to develop brand into a sustainable business platform
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Retail Strategy
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Recommend distribution approach and models (e.g. DTC, etc...)
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Financial projections
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If relevant develop business plan for prospective investors
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