Brand Positioning & Development

If you have a brand/IP and are asking yourself:

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• What is the right consumer for my product solution

• How can I articulate my product/service solution into a sustainable and relevant proposition for consumers

• What is the right expansion of my product solutions into further categories

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• Brand Strategy & Positioning

  • Identify competitive landscape and key areas of opportunity

  • Identify target consumer 

  • Develop brand positioning 

• Create milestones for brand development

  • 5 year plan outlining goals, strategies and key measures of success 

• Category and product expansion

  • If relevant build a product expansion plan to develop brand into a sustainable business platform

• Retail Strategy​

  • Recommend distribution approach and models (e.g. DTC, etc...)​

• Financial projections

  • If relevant develop business plan​ for prospective investors